Why I started Fannie
Hi, I'm Annelotte, founder of Fannie π
I started Fannie because I didn't know what my own body needed, and the existing toy shops just didn't feel made for me.
So I built the place I was looking for: made for women like me, run by women who get what you're looking for.
My story
I want to normalise female intimacy, not add shock value.Annelotte, founder of Fannie
I started Fannie in Amsterdam in 2021. When the pandemic made everyone slow down and focus on themselves, I finally had the time to do something with an idea I'd been carrying around: a brand for intimate wellness, made for women.
Until then, there was no place that felt good to walk into. Shops felt intimidating, and everything was about sex rather than about intimacy and feeling good as a whole.
So I built that place myself. Every product starts with your needs, and we talk openly about the things that are still taboo: body image, intimate needs, health and desire. My goal is simple: to help every woman feel her best, and make her intimate experience the best it can be.
What we stand for
Pleasure is part of wellness
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